Style Is A Relation Between Form and Content

Style is a relation between form and content. Where the content is less than the form, where the author pretends to emotion which he does not feel, the language will seem flamboyant. The more ignorant a writer feels, the more artificial becomes his style. A writer who thinks himself cleverer than his readers writes simply, one who is afraid they are cleverer than he, will make use of mystification: good style is arrived at when the chosen represents what the author requires of it without mystification.

CYRIL CONNOLLY